When AI becomes part of the job:

Closing the maritime maturity gap

Commissioned by Marcura

Wednesday 30th September 9am BST

AI in maritime is moving beyond experimentation. Across commercial and operational teams, companies are increasingly embedding AI into everyday workflows. But using AI is not the same as being ready to scale it.

We have partnered with Marcura on a new research report exploring what it takes for maritime organisations to move from experimenting with AI to using it effectively and responsibly at scale.

This webinar launches our new report, examining the growing gap between AI adoption and AI maturity,  and what organisations need to do to close it.

Joined by a panel of experts, we'll discuss the findings and what they mean for maritime companies looking to get more value from AI while maintaining appropriate human oversight, strengthening the information AI relies on, and building the governance and accountability needed for wider adoption.

What you'll discover in this one-hour session:

• Why adopting AI tools is only one part of becoming an AI-ready organisation — and where the AI maturity gap is emerging.
• How AI is becoming embedded in everyday commercial and operational maritime workflows, including the shift from AI assistants towards more agentic tools.
• Why checking and validating AI-generated work creates a hidden "verification tax" and what this means as adoption scales.
• How organisations can move from trust to accountability through clear ownership, risk-based human oversight, and stronger information foundations.
• What practical governance looks like when scaling AI responsibly across a maritime organisation.

Webinar attendees will receive early access to the full report.